Rojas Talent Group Logo

About Us

Edwin Rojas, President, Rojas Talent Group



Since the age of ten, when he walked into a magic shop, Edwin Rojas has made entertainment his career.

A graduate from Florida International University in Business/Marketing, and a South Florida native, Edwin started working "at sea” during college as a guest entertainer for Norwegian Cruise Line.

In the '90s, he was a Cruise Director for Holland America Line culminating with the 1998 World Cruise. In 2001, he joined Celebrity Cruises as Cruise Director and ended up in the corporate office managing the fleet's Cruise Directors, and finally booking the talent for the main shows with a One-Million Dollar per month budget. His Marketing Degree was finally put to good use in the corporate environment.  

Edwin's creativity has helped numerous clients with projects, names for products, and the general understanding of the cruise industry.  

Rojas Talent Group and Edwin have produced shows for numerous casinos, theatres, hotels and resorts, cruise lines and many top corporations. Besides producing shows, he books many celebrities and entertainers for corporate events and casino promotions, as well as social media campaigns.

Currently, he is in pre-production for several shows in Las Vegas.

Joanne Rojas



Joanne was born in the south of England in Hampshire. Having finished her studies, she was looking for adventure so she took to the high seas working for the largest duty free gift shop concession in the world. She worked her way up the ranks from an entry level position, to finally managing the operation.

After sailing for nearly ten years, and managing the "shops at sea," for many world- and 30+ day-cruises, she decided to acquire her land legs and give up her love of the sea.

Talent and innovation run in her family. Her sister, Rebecca, works as a costumer and designer for the London Opera. Gareth, her brother, produces shows for many corporate clients, and her parents entertain nightly. Wine, anyone?

Joanne manages day to day operations at Rojas Talent Group, always wearing a smile.

Rojas Talent Group Logo

Rojas Talent Group


© Rojas Talent Group, Inc.  All rights reserved.